Logo and the Emblem

An image that reflects strength and great vitality.


Official communications

The City of Saint-Augustin-de-Desmaures has a logo to promote its brand image and an emblem used specifically for official communications from the Office of the Mayor. 

The logo

The Saint-Augustin-de-Desmaures logo was created in 1988 to provide the territory with a vibrant, representative and concise symbol. The logo represents the drive and vitality of the community.

  • In the foreground, a green tree serves as a reminder of nature, ever-present throughout the territory. The tree’s distinct shape, opacity and outreach reflect the energy and youth that contribute to the progress and development of Saint-Augustin-de-Desmaures.
  • The nine squares in the background reference the various forms of occupation in the territory, in a spirit of unity. They are a means of illustrating life in residential neighbourhoods, farming areas, the industrial sector, and residential development around the lake, in woodlands and along the St. Lawrence River.
  • The three waves represent water elements: the lake, the river and the many streams offering scenery of matchless beauty, a much sought-after environment.  
  • Finally, the presence of the two parallel lines symbolizes accessibility by road and rail, and the will to deploy the energy and vigour of capital importance to developing the city. The overall horizontal effect will continue to remain a symbol of advancement and progress for Saint-Augustin-de-Desmaures.


The Emblem

The Saint-Augustin-de-Desmaures emblem was created in 1964. 

  • Red stands for the blood and faith of the ancestors and citizens of Saint-Augustin. The limits of the quadrangle are reminders of the city’s boundaries: to the north, Sainte-Catherine-de-la-Jacques-Cartier and Pont-Rouge; to the south, the St. Lawrence River; to the east, Ancienne-Lorette and the borough of Ste-Foy—Sillery—Cap-Rouge; to the west, Sainte-Jeanne de Neuville.
  • The sailing vessel symbolizes the arrival of the first colonists by sea and the use of sailing ships to establish communication between Québec and Saint-Augustin-de-Desmaures.
  • The waves are a reminder that the majestic St. Lawrence River is an integral part of the landscape.
  • The colour gold symbolizes the prosperity of the population, institutions and activities.
  • The flames honour the patron, Saint-Augustin.
  • Above the emblem, the oak is in memory of one of Seignior Jean Juchereau de Maure’s grandsons.
  • The ten maple leaves located symmetrically on each side of the shield represent Canada, its ten provinces and the maple groves of Saint-Augustin-de-Desmaures.
  • Finally, on the curled ribbon at the bottom, one can read the motto Aime avant d’agir (show kindness before you act).